Content Design for Developers
Monday, July 29, 2024 - 7:00 PM UTC, for 4 hours.
Workshop (pre-conference)
Room: African 40
Words make your experience usable, lovable, recognizable - even intuitive. In this workshop, Torrey Podmajersky will show how the language we use and the structure it reflects affects every part of the experience. She’ll demonstrate tools and put you to work with practice on concrete examples, demonstrating a variety of ways content design can impact and influence your organization. You’ll make your words work as hard as any other part of the UX to drive engagement, conversion, and retention. Takeaways Where UX writing fits in (and how it’s different from) other kinds of content Patterns for writing UX, ready for your design system Methods for gauging the impact of content on customer and business goals A framework to align UX content voice to business principles Audience People currently responsible for words in the UX Owners of the product’s brand Leaders who want to ensure usable, loveable, recognizable experiences
Agenda
15 mins: Intros & Activity: Initial writing exercise 15 mins: Direct instruction: What is UX writing, and what’s it for? 30 mins: Activity: Scoring content for usability 15 mins: Break 10 mins: Debrief usability scoring 30 mins: Activity: Rewriting content for usability 15 mins: Break 20 mins: Direct instruction: Patterns and examples for content components 25 mins: Practice: Designing with patterns 15 mins: Break 20 mins: Direct instruction: Voice: A brand design system for UX language 30 mins: Activity: Rewriting content for voice & cementing learnings 15 mins: Q&A, debrief, and feedback
Prerequisites
Bring your computer! Not so much for note taking but for DOING. Link to our workspace: http://link.catbirdcontent.com/that The only other prerequisite: You should know what it's like to use a hard-to-understand user interface.
Take Aways
- Patterns for writing text in user interfaces
- A framework to align user interface text to the brand promise
- What UX writing is, and how to do it
- Methods for gauging the impact of content in the UI
Supporting Resources
